About Us
A Legacy of Quality & Dedication
Founded in Viroqua, WI, Proline Printing & Signs has been helping local businesses create high-quality marketing materials for decades. Since taking ownership in 2014, Chet Melcher has led our experienced team with a focus on delivering outstanding results and personalized customer service.
Our History
With over 40 years of combined experience, our team understands the importance of quality craftsmanship and attention to detail. We have built long-lasting relationships with businesses and organizations in the Viroqua community by consistently delivering exceptional results.
Our Mission
Our mission is simple: to provide top-notch printing, signage, and apparel solutions that help businesses stand out and succeed.
Meet Our Team
Under the visionary guidance of Chet Melcher, Proline Printing & Signs thrives on innovation and excellence. Our leadership team is committed to delivering unparalleled quality and service.
Chet Melcher
Owner
I have been in the print industry for more than 40 years. Eight Years at this location. Grew up in the coulee region and have always called it my home. I hope to continue the printing tradition in the Viroqua area. I have a daughter and 2 grandchildren and I enjoy traveling and family.
Ivan Vielma
Manager
My name is Iván and I am a Navy veteran who enjoys spending time with family and friends, spending time outdoors and traveling.
Jessica
I live in Viroqua with my 3 Sons, Tristan- 19, Logan-15 and Ethan- 12. In my spare time I enjoy cooking, traveling, camping, shopping and spending time with my family.
Molly
Molly is an experienced and professional graphic designer here to help with all of your design needs. From logos and invoices to sell sheets, she’ll use her creative skill to help you make a great impression.
Nathan
Nathan graduated from Viroqua High School in 2018 and graduated from Western Technical College with a degree in Graphic Design. He likes to spend his free time with family & friends, be outdoors, and play tennis.
What Our Clients Say
“Great service and pricing! I’m giving them 5 stars because they chose the perfect stock what I needed and then reduced the price per print because of the small amount of actual print area on each doc. Top notch service, will def use them again!” – Lee W.
“Our office has had the privilege of utilizing ProLine Printing for a number of years, and yet, somehow, we are always surprised at just how quick and easy it is to work with them. Even if we go to them with only a vague idea of what we’re looking for, their experienced, professional team offers great advice to help us discover what exactly it is that we’re looking for. I can’t recommend them enough!” – The Mongoose
“Nice knowledgeable staff, high quality with most printed products right in house. Best part is that they are pet friendly, which is a great perk if you have a furbaby that you like to run errands with! Chet has great connections for unique things like vehicle wraps, gift cards & even event tickets.” – James & Rebecca E.