About Us

Our Approach

We love what we do. We are a small, locally-owned business that takes great pride in our work and in our company. We feel very fortunate to have the opportunity to serve our clients and to get to know so many interesting people.

Our Story

In 2014, Chet Melcher and Mark Troy decided to merge their printing businesses but needed funding and some guidance on how to proceed. Chet wanted to run the new business and Mark wanted to move on to other things.

Scott Leum and Steve Firebaugh became involved as investors. They started Viroqua Printing Company and acquired the assets of ProLine Printing LLC and Dairyland Printing. Scott, Steve and Chet were roughly equal owners in the new business. Chet runs day-to-day operations and all three owners were actively involved in business decisions.

In 2018, Proline Printing expanded by purchasing All County Signs out of Gays Mills, WI. We can now offer in-house printing on most sign manufacturing and installation, apparel, vehicle wraps, promotional products and more, saving the customer time and reducing costs. Since we had already been doing business with All County Signs for years, the transition has been seamless.

In 2021, Chet became sole owner of the business.

Meet the Team

We take pride in our customer service and do everything in our power to make sure you are satisfied.
We will help you get your project done in a timely matter and are confident you'll be pleased with the product and service.

Chet Melcher


Chet has been in the printing business for over 35 years. He works hard to give you the best service at a great price.

Luke Showen


Luke has been serving in a variety of roles for many years with All County Signs. He is your go-to guy for all things signage, promotional products, apparel, vehicle wraps and more.

Kelly Brevik

Customer Service

Kelly will greet you with a smile and help you through the process to get what you need in a timely manner.


Molly Reese

Graphic Designer

Molly has a background in photography and freelance design and is here to help you with all your design needs.

Jillian Cox

Production Assistant

Jillian has been with All County Signs since 2014. She takes care of most of the sign production and installation, and we're sure you'll be pleased with her work!

Kim Krahn


Kim works in the background to pay bills, send statements, receive payments, and handle other bookkeeping tasks.